Pre-launch & Market Validation Terms

Effective Date: 02/09/2026
Last Updated: 02/09/2026

These Pre-Launch & Market Validation Terms (“Terms”) apply to your use of the product reservation, product-interest and market-validation features available onwww.lalaba.co.in(the “Website”).

The Website and Lalaba brand are owned and operated by CrazyMinds Software Solutions Private Limited (“Lalaba”, “Company”, “we”, “us” or “our”).

These Terms should be read together with the Lalaba Terms & Conditions and Lalaba Privacy Policy.

 

1. PURPOSE OF THE PLATFORM

Lalaba may use the Website during its pre-launch and market-validation phase to understand consumer interest in its products and product concepts.

Information collected through product reservations, expressions of interest, surveys and other Website interactions may be used to evaluate:

consumer demand;
product interest;
product preferences;
packaging preferences;
pricing preferences;
preferred payment methods;
geographic demand;
marketing effectiveness; and
potential commercial viability of products.

 

2. PRODUCT RESERVATIONS

Where the Website provides a “Reserve”, “Reserve Product”, “Interested” or similar option, submitting your information through that feature constitutes an expression of interest or reservation request.

A reservation:

does not constitute a confirmed purchase;
does not guarantee product availability;
does not guarantee that the product will be launched;
does not guarantee a particular price;
does not guarantee a particular delivery date;
does not create a binding obligation on Lalaba to supply the product; and
does not constitute a completed sale unless expressly confirmed by Lalaba.

Lalaba may accept, decline, modify or discontinue a product reservation or product-interest programme, subject to applicable law.

 

3. PRODUCT AVAILABILITY

Products displayed on the Website may be:

under development;
pre-launch;
subject to market validation;
temporarily unavailable; or
subject to changes in formulation, packaging, pricing or specifications.

Product availability may change without prior notice.

Submitting a reservation or expression of interest does not guarantee that the relevant product will ultimately become commercially available.

 

4. PRICING

Any price, estimated price, introductory price or price indication displayed during the pre-launch phase may be subject to change.

Unless expressly stated otherwise, a price displayed during market validation should not be interpreted as a final or guaranteed commercial selling price.

The final price applicable to a commercially launched product will be communicated at the time of actual purchase.

 

5. PAYMENT METHOD PREFERENCE

The Website may ask you to indicate your preferred payment method, including:

UPI;
card; or
Cash on Delivery (COD).

Providing a payment preference does not itself constitute payment.

Unless the Website expressly confirms that a payment has been successfully processed, no payment should be considered completed merely because a payment method has been selected.

 

6. NO GUARANTEE OF FULFILMENT

A reservation or expression of interest does not create an obligation on Lalaba to fulfil or deliver the requested product.

Lalaba may determine whether to proceed with commercial launch or fulfilment based on factors including:

product availability;
manufacturing;
quality control;
regulatory requirements;
logistics;
market demand;
business decisions;
supply constraints; and
other operational considerations.

Where a requested product cannot be supplied, Lalaba may communicate that the product is unavailable or that the reservation cannot be fulfilled.

 

7. MARKET RESEARCH

Information collected through the Website may be analysed to understand market demand and consumer behaviour.

This may include:

number of product reservations;
product preferences;
location or pincode;
preferred payment method;
Website interactions;
marketing-source information;
product-page engagement;
survey responses; and
other relevant information.

Such information may be analysed in aggregated or anonymised form for business and product-development purposes.

8. PRODUCT DEVELOPMENT

Lalaba may modify, improve, discontinue or replace product concepts based on market feedback and research.

This may include changes to:

formulation;
ingredients;
fragrance;
packaging;
size;
design;
pricing;
product name;
product features; or
launch plans.

Information displayed during the Pre-launch stage should therefore not necessarily be considered the final specification of a commercially launched product.

9. COMMUNICATIONS

If you submit a reservation or expression of interest, Lalaba may contact you regarding:

your reservation;
product availability;
product updates;
clarification of information;
launch information;
changes to the product;
market research; or
related customer support.

Promotional communications will be handled in accordance with your communication preferences and applicable law.

10. NO ASSURANCE OF PRODUCT LAUNCH

Submitting a reservation or expression of interest does not guarantee that Lalaba will launch the relevant product.

Lalaba may decide not to launch a product based on:

insufficient market demand;
manufacturing considerations;
regulatory requirements;
commercial viability;
product-development considerations;
supply issues; or
other business considerations.

11. CHANGES OR CANCELLATION OF RESERVATIONS

Lalaba may modify, suspend or discontinue a Pre-launch reservation programme at any time.

Where appropriate, users may be notified of material changes affecting their reservation or expression of interest.

Because a reservation is not a confirmed purchase, discontinuation of a reservation programme does not constitute cancellation of a completed sale unless a completed sale has separately been confirmed.

 

12. NO PAYMENT REQUIRED FOR A RESERVATION

Unless expressly stated otherwise, submitting a product reservation or expression of interest does not require payment.

If Lalaba introduces paid pre-orders or other paid reservation mechanisms in the future, separate terms relating to payment, cancellation, refund and fulfilment may apply.

 

13. INFORMATION PROVIDED BY USERS

You are responsible for ensuring that the information submitted through the Website is accurate and complete.

This may include:

name;
phone number;
email address;
address;
pincode;
preferred payment method; and
other information requested by Lalaba.

Providing inaccurate information may affect our ability to contact you or process your reservation.

 

14. PRIVACY

Information collected through the Pre-launch and market-validation process will be handled in accordance with the Lalaba Privacy Policy.

We may use such information for:

processing your request;
market research;
product development;
analytics;
business planning;
communication;
advertising measurement, where applicable; and
other purposes described in the Privacy Policy.

 

15. COOKIES AND ANALYTICS

Lalaba may use analytics and tracking technologies including:

Google Analytics;
Microsoft Clarity; and
Facebook Pixel.

These technologies may help Lalaba understand Website usage, product interest and marketing effectiveness.

Further information is available in the Lalaba Cookie Policy.


 

16. PRODUCT INFORMATION

Information displayed during the Pre-launch stage may include estimated or preliminary information.

Product information may change before commercial launch, including:

ingredients;
formulation;
packaging;
size;
fragrance;
appearance;
price; and
other product characteristics.

The final product information applicable to an actual commercial purchase will be provided at the relevant time.


 

17. LIMITATION OF EXPECTATIONS

By submitting a reservation or expression of interest, you acknowledge that Lalaba is currently evaluating product demand and commercial viability.

Accordingly, you understand that:

a product may not launch;
availability may change;
prices may change;
product specifications may change;
a reservation may not result in a purchase; and
a reservation does not guarantee delivery.

Nothing in these Terms limits any rights you may have under applicable consumer-protection or other mandatory laws.


 

18. NO WAIVER OF STATUTORY RIGHTS

Nothing in these Pre-Launch & Market Validation Terms is intended to exclude, restrict or waive any right or protection that cannot legally be excluded or waived under applicable law.

Where applicable law provides consumers with mandatory rights, those rights will continue to apply.


 

19. ACCEPTANCE OF THESE TERMS

By accessing or using the Pre-launch, reservation or market-validation features of the Website, you acknowledge that you have read and understood these Terms.

Where a reservation form requires you to confirm acceptance of the Lalaba Terms & Conditions and Privacy Policy, submission of that form constitutes your express acknowledgement of those documents.


 

20. CHANGES TO THESE TERMS

Lalaba may update these Terms from time to time to reflect:

changes to the Pre-launch programme;
changes to the Website;
changes to products;
changes in business practices;
legal or regulatory developments; or
other operational requirements.

The updated version will be published on the Website with a revised “Last Updated” date.


 

21. CONTACT US

Lalaba™
Owned and operated by: CrazyMinds Software Solutions Private Limited

Registered Office:
FNO A2603, DHAWALGIRI SNO 123A1,
RAMBAUG COL, MIT COLL PD RD,
KOTHRUD, PUNE,
Pune, Maharashtra – 411029, India

CIN-U72900PN2019PTC188179

Website:
www.lalaba.co.in

Email:
hello@lalaba.co.in

Support Phone:
+91 83338 66667

Grievance Contact:
Rakesh

Grievance Phone:
+91 83338 66667


 

© 2026 CrazyMinds Software Solutions Private Limited. All rights reserved.